First, thank you for coming to my website. I’m an experienced writer with a burning passion for fun, creative concepts and copy that hook people in and get results.
For the last 20 years, I’ve been writing persuasive copy for a vast range of clients.
One minute I’ll be the voice of a charity CEO, crafting an inspiring email about the bitter injustice of economic inequality. And the next I’ll be a trusted parenting expert, chatting away to a new mum about weaning a fussy toddler.
My mantra is ‘keep things simple’ and I love nothing better than transforming brain-achingly, complex subjects into something fun, concise and crystal clear.
Editor’s eye
A background in editing magazines and copywriting means I’ll view your products as a whole – making sure every aspect of the design is working its socks off to grab people’s attention and drive home key messages.
Versatile
As a journalist, I specialise in health, writing for a range of consumer titles, from The Times to Red. While copywriting and internal communications consultancy have taken me from farming, international development and climate change, to architecture, retail and television.
Strategy first!
I love diving head first into new projects, but only after whipping up a strategic plan – what are our goals, who are we targeting and what do we want them to know, feel and do? When we’ve sent our comms off, proud as punch, how will we evaluate the results?
Friendly service
If you’re wondering how I’ll fit in with your team, I’m versatile having worked in-house, for agencies and as a freelance too. I know how busy life gets, so I make it my mission to make my clients’ lives as easy as possible, providing a fun and friendly service. If you want to know what clients think of me, take a look here. And to find out about my bubble perm days and singing on stage with Debbie Harry, read this interview.
Want to know more?
If you need help with something you can’t see on my website, it may just be that I haven’t uploaded similar projects yet. So please get in touch and we can explore whether your project is an area I can help with.
If you’d like to find out more, please get in touch.