A year of impact, Coeliac UK
A visually immersive, multimedia report to supercharge engagement and bring a year of impact to life.
The challenge
In 2026, Coeliac UK asked Catalyst to revolutionise its impact report and boost engagement online. Before this, the charity printed an 8-page, A5 booklet and shared it online as a PDF.
The work
As lead creative, I focused first on the key audience - high-value supporters – and helped create a glossy, 12-page A4 report. We then took to the Shorthand platform, evolving the report into visually immersive, multimedia content designed to supercharge audience engagement.
Scroll-based image transitions created a highly interactive experience, shifting the user from a passive reader to an active participant. We put the coeliac community front and centre, leading with powerful testimonies from people with coeliac disease. Plus, it was packed with research updates,campaigning successes, a strategic overview and goals for the future.
The cost-effective, highly accessible online design ensured the report was suitable for a wide range of audiences, including supporters, fundraisers, volunteers, industry experts and journalists.
The impact
Online engagement rocketed, with more than 800 people digging deep into the report in the first four months alone. And key analytics (views, time on page and scroll depth) were way above average for NGOs and beyond.