Advertising & Marketing
As Associate Creative Director at creative agency Catalyst, I help purpose-driven brands and global charities create award-winning, multi-channel campaigns that inspire audiences to get involved.
Working with a diverse mixture of clients, from Greenpeace and Amnesty to Social Bite and Coeliac UK, we’re working at the heart of causes we believe in - protecting our planet, defending human rights, ending homelessness, fighting poverty, boosting people’s health, supporting the arts and more.
As creative lead and copywriter, I shape strategy, craft a proposition and write content that inspires people to take decisive action, like signing a petition, buying a gift or making a donation. Here are a few recent examples.