Magazines to inspire support
Impact storytelling through gorgeous magazines for Greenpeace, Amnesty, Crisis and Social Bite.
The challenge
Greenpeace asked Catalyst to create a magazine for two key audiences - people who were thinking about leaving a gift in their WIll to Greenpeace, and those who had already pledged.
The work
This amazing charity already had a long-read publication, so we created a compact, irresistible magazine to bring supporters an injection of highly accessible content. Across eight pages, it conveyed at-a-glance how legacy funding is helping to save the planet.
With news and features on everything from protecting the oceans to a plastics campaign, the content was designed to bring readers up-to-date on new campaigns and inspired about the vital work Greenpeace is doing.
The content and tone of voice remained serious, inclusive and authoritative, while the vibrant design kept things quick and accessible. A whole range of entry points were designed to hook people in, from interesting box outs to infographics and Q&As.
The impact
This gorgeous magazine formed a vital part of the charity’s year-round stewardship programme, inspiring people to remember Greenpeace in their Will. Similar projects include compact magazines for Amnesty International UK, Crisis and Social Bite.